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Automation of business processes

Ukrainian company “ERP Solutions”, which for more than 12 years has been engaged in business automation and developing solutions for enterprises based on software systems of the BAS family (BAS ERP, Integrated Enterprise Management, Small Business, Industrial Enterprise Management, Trade Enterprise Management, etc.), experiencing a new stage of its development, contacted our agency with a request for rebranding, within the framework of which the following was carried out:

  • new logo development;
  • mascot development;
  • updating forms;
  • updating business cards;
  • updating presentations.

BEFORE REBRANDING

AFTER

LOGO

The client’s key request was to show their careful approach to doing business with a hint that the company has Ukrainian roots.

The capital letter “D” was chosen as the main graphic element for visual communication.

GRAPHIC ELEMENT

The graphic element shows silhouettes of all the letters of the word DBAI. Also, if you return the graphic element to 45°, its contours resemble a heart. The meaning of Ukrainian origin was additionally visually reinforced by the blue and yellow colors.

MASCOT

The mascot is part of the brand and needs to be developed and promoted. It can evolve with the company, making the brand alive and special.

An anthropomorphic owl was chosen as a character, personifying wisdom, experience, and the ability to discover. The owl has keen eyesight and intelligence, it is prone to contemplation and discussions, which will always be crowned with success.

CORPORATE STYLE

After creating a new logo, we developed new corporate identity elements (T-shirts, cups, pens, letterheads, business cards, etc.).

Now all people involved in the company have the opportunity to receive cool souvenirs and visual identifiers.

If you need to develop a logo or corporate identity, contact us! We at the PYROMIDA agency have extensive experience in branding (creating a corporate identity) in the fields of healthcare, oil refining, engineering, IT, FMCG products, rolled metal, construction, gardening equipment, education, clothing, music, etc.

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