NAMING

Naming is giving a name to someone or something. Naming in business is the discipline of deciding how a product will be called.

In fact, the name (title) and logo are signs. But the name is a verbal sign, and the logo is a visual one. As a result, they are subject to the same laws of marketing communication.

Naming

Naming is important

From the point of view of creativity as a form of intellectual activity, naming is divided into three stages:

  1. statement of the problem (consciousness is activated);
  2. decision (unconscious is activated);
  3. selection and verification of options (consciousness is activated again).

This means that in this process it is necessary to constantly engage in turn the right and the left hemisphere of the brain, alternately activating the logical and creative potential.

Need a naming?

What do we offer?

We periodically have to deal with naming and we can say with absolute certainty that the process of creating a quality name is not easier than logo design.

Based on our professional experience in naming, we offer our clients 3 completely different names. These variants meet the main criteria for a title:

  • brevity
  • intelligibility
  • memorability
  • relevance
  • originality
  • the target audience
  • price segment
  • connection with the field of activity
  • versatility
  • phonosemantics
  • positive emotions
  • perspective

We try to translate the consumer characteristics of the product as accurately as possible into the language of images and metaphors, without losing information about the product itself.

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Naming. What’s the catch?

Sometimes we have to deal with clients who think that creating a name for their organization, product or service is something simple that does not require a professional approach.

We do not agree with this approach and below you can see what we think about naming.

The biggest difficulty in naming arises, first of all, because of the need to translate the consumer characteristics of the product as accurately as possible into the language of images and metaphors, without losing information about the product itself.

An effective word sign is born on the verge of rationality and fantasy. Its effectiveness is determined, first of all, by the ability to justify the brand markup on a product/service in the eyes of the buyer.

Volodymyr Shevchenko:

“If you need to develop a name for an organization, product or service, do not self-medicate, but remember the PYROMIDA agency and order naming from professionals – us.”

Idea Creation

Our ideas help brands:
– to claim the space to which they are intended;
– to define and have its own category;
– to become part of the culture.
Our ideas are noticed, discussed, shared.

Why choose us?

Creative agency PYROMIDA has been introducing modern trends in branding since 2016, based on ideas and experience in many disciplines (design, psychology, marketing, medicine, etc.). We specialize in corporate identity, print and motion graphics, and art.

Although our agency is located in Ukraine, we have enough experience in cooperation and projects in European countries, as well as in the United States of America. Thanks to Zoom, we can easily and conveniently communicate with our clients who value time savings by managing their projects remotely.

PYROMIDA is an agency known for its approach to designing logos and corporate identity for each project. We are always attentive to details and nuances of projects as they develop.

Need a quality naming?

Describe your wishes regarding your project. We will contact you to discuss all details and nuances of the project and to provide a commercial offer.

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