When developing a new logo in the traditions of connotative design, it was decided to reproduce in a minimalist style both the denotative meanings of the establishment (sticks, sushi, and pizza slices) and the connotative ones. For this purpose, negative space was used around the contra figures, which created the silhouettes of the first letters “B” and “N” from the words Bianco & Nero. The interweaving of second-level associations strengthens the non-verbal communication of the brand with the consumer, adding specific weight to the brand.
If you need to develop a logo, naming, slogan, or corporate identity, contact us! We at PYROMIDA Agency have extensive experience in branding (creating corporate identity) in the following spheres: healthcare, oil refining, engineering, IT, FMCG products, metal rolling, construction, gardening equipment, education, clothing, music, etc.
