Logo Seven Monkeys

Cooperation with DIEZEL

In March 2025, we began collaborating with the legendary Ukrainian guitarist of the GreenGrey band — Andriy Yatsenko (aka DIEZEL).

At that time, Andriy wanted to create a line of CBD* products under the Seven Monkeys brand. Having learned about this, we offered to develop a unique logo for him that would meet Andriy’s wishes and reflect the product’s properties. Andrey agreed, and we started.

*CBD is one of the key cannabinoids found in hemp. Unlike tetrahydrocannabinol, it does not have psychoactive properties and, according to some data, can have an antipsychotic and anti-anxiety effect.

JAHZER concept

Jahzer is the antagonist of the term “energizer”. It has the root “Jah”, which is most often associated with the Rastafarian religion, where it is the name of God.

Therefore, if an energy drink should invigorate and excite you, then Jahzer, on the contrary, should calm and pacify.

LOGO

The essence of the logo, based on the client’s wishes, should reflect the softness of feelings and emotions. Therefore, the task was divided into two components:

The font was chosen as if it were made of soft jelly.
The graphic element is an eye, inscribed instead of the letter “O”, depicted with a closed upper eyelid, which symbolizes peace and relaxation, bordering on a state of half-asleep.

If you need to develop a logo, naming, slogan, or corporate identity, contact us! We at PYROMIDA Agency have extensive experience in branding (creating corporate identity) in the following spheres: healthcare, oil refining, engineering, IT, FMCG products, metal rolling, construction, gardening equipment, education, clothing, music, etc.