Vinnytsia Regional Clinical Hospital named after M.I. Pyrogov

Founded in 1917, the Hospital was built as a surgical treatment facility. Currently, 357 doctors work in 18 hospital buildings, including 10 honored doctors of Ukraine, 25 candidates of medical sciences, 203 have the highest qualification category, and 1 doctor holds the title of honored medical worker of Ukraine. The entire hospital staff consists of about 1,700 employees.

TASK: creating a new, modern visual communication strategy for the hospital with patients.

BEFORE

AFTER

DESIGN CONCEPT

The difficulty was to convey the main direction of the activity – surgery. At the same time, without depicting scalpels, syringes, etc.

And here again, connotative design and knowledge of medicine and psychogeometry came to the rescue.

One of the most common accompanying symptoms in pathological processes that require surgical intervention is inflammation. And one of the five signs of inflammation is redness (Latin rubor). That is why the main color of the graphic element was red.

Based on knowledge of psychogeometry, we know that the quarter is a figure that best suits the perception of traditionalists (the overwhelming majority of representatives of the target audience of the hospital). So, a red square was chosen as the basis for the graphic element.

The white diagonal symbolizes a surgical incision, and its direction indicates positive dynamics of treatment and recovery.

VISUALIZATIONS

To demonstrate what the new identity will look like, we created a visualization of what the new logo will look like on clothing, cups, business cards, and other advertising media.

If you need to develop a logo for a medical center and its corporate identity, please contact us. We at the PYROMIDA agency have a huge experience in branding (creating a corporate identity) for medical centers, clinics, and personal logos for doctors.

See some examples of our work in the medical field: medical center “ONCOLIFE”, St. Nicholas medical center, medical center “Top Medical”, personal logos for doctors, and more.