LOGO
“Leshchinsky’s House” – a restaurant in the old part of Zaporizhzhya. While working on this project, we needed to create a logo that would convey the spirit of those times.
Restaurant “Leshchinsky’s House”
IDEA
The logo was based on the elements of the nominal coat of a major merchant in the city of Aleksandrovsk (today Zaporizhzhya) – Yakov Isaakovich Leshchinsky.
The imitation of the font style and the writing of that time in the logo make a reference to that era. The word “HOUSE” (“ДОМЪ”), which is much larger than the word “Leshchinsky”, subconsciously indicates the homely warmth of the restaurant atmosphere.
