Branding for the coffee business
We have developed and sell trademark and branding elements for a cafe or a coffee bean company. A completely unique set of visual and verbal brand communication with the target audience:
NAMING & SLOGAN
- The name “Beans & Bones”, is a reference to the name of the character Billy Bones in the novel “Treasure Island” by Scottish writer Robert Stevenson;
- descriptor “coffee”;
- slogan “Crave a Brave, not a Grave”.
LOGO
A graphic element consisting of crossed bones and a skull with the upper part stylized as a coffee bean.
Original and attractive branding plays an important role in attracting attention and creating a powerful association with the brand. One such element that can interest and leave a trace in the memory of consumers is the image of a skull.
THE ESSENCE OF THE VISUAL
The image of the skull is one of the oldest and most universal symbols through cultures and eras. It evokes feelings of mysticism, strength, and courage. In modern branding, this symbol can be used to create a unique style that emphasizes boldness, independence, or creativity.
In a world where many brands work to create a uniform look, the skull can be a symbol of nonconformity and individuality. Its use in branding allows you to stand out from the crowd and attract the attention of a young, influential, and creative audience.
SYMBOLISM AND EMOTION
The skull image is skillfully used to create an emotional connection with your target audience. It can evoke feelings of intrigue, adrenaline, and power associated with your brand. This helps with memorability and strengthens consumer attachment to your brand.
In today’s world, many people look to brands that reflect their values and interests. The image of a skull can be a symbol of freedom, bravery, and revolution. Using this symbol in branding allows your company to be on the cutting edge of current trends and show your ability to adapt to change.
CONCLUSION: The skull in modern branding is a powerful tool for evoking emotion, creating personality, and impressing consumers.
CAFÉ AESTHETICS
If you are doing a “Beans & Bones” style coffee shop, there are many decor elements to serve and serve in the appropriate theme. Here is a small number of ideas that can complement and decorate the atmosphere of the institution.
We can only guess how popular such branding for the coffee business will be on the eve of Halloween.
If you need to develop a logo, naming, slogan, or corporate identity, contact us! We at PYROMIDA Agency have extensive experience in branding (creating corporate identity) in the following spheres: healthcare, oil refining, engineering, IT, FMCG products, metal rolling, construction, gardening equipment, education, clothing, music, etc.