Brand Identity Development for “Dr. HUDA”

In this project, we helped develop a unique brand identity for Dr. HUDA, an ophthalmic medical center founded by Anna and Andriy Huda, who were drawn to our extensive experience in branding medical institutions.

THE TASK: To create a new, modern visual communication strategy for the company to engage with potential clients.

DESIGN CONCEPT

When developing the logo using connotative design, the following elements were combined: the contours of an eye, rods and cones (photoreceptors of the eye), and the letter “H” (the initial letter of the surname Huda), drawn using negative space. Weaving in second-level associations strengthens the brand’s non-verbal communication with the consumer, creating additional brand value.

VISUALIZATIONS

To demonstrate how the new identity will look in practice, we created visualizations showing the new logo on apparel, signage, posters, and various other promotional media.

If you need logo design and a brand identity for a medical center, feel free to contact us! At PYROMIDA agency, we have extensive experience in branding (brand identity design) for medical centers, clinics, and personal logos for doctors.

Check out some examples of our work in the healthcare sector: Pirogov VRCH, “TopMedical” Medical Center, “ONCOLIFE” Medical Center“St. Nicholas Clinic”, personal logos for doctors, and more.

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