When discussing the concept of the logo, the customer wished that the logo of the platform would differ radically from all logos in the insurance industry, because the very essence of the project is fundamentally different from everything that is available on the Ukrainian insurance market.
It was supposed to be completely different from the usual templates of what the logos of all insurance companies look like.
EASY PEASY INSURTECH is the online technological platform of Arsenal Insurance” Company.
In 2020, they brought unique neo insurance products to the Ukrainian market, created for smart people – lovers of innovation, time, and money.
The basic principle of all EASY PEASY insurance products is to pay as much as you use (car, apartment, house).