Logo for the training center Fortyfy.me

Fortyfy.me training center

We were contacted by a customer who wanted to open a training center in Oxford (Britain) that would provide holistic support to the treatment of people. So, we were given the following tasks:

We love brands that allow us to be as creative as possible, so we got to work.

*The holistic approach to treatment is a concept that recognizes the importance of viewing the person as a holistic system where physical health, emotional well-being, social environment, and spiritual balance interact with each other.

NAMING

The essence of the name is errative (cacography) – a word or expression deliberately distorted to give a new meaning. In this case, it combines “forty” and “fortify”. Why forty? Because most people start having preventive screenings at the age of 40+.

This name allowed us to book unique accounts on social networks and a domain name for the website. This, in turn, will make it easier for future customers to find this resource in the digital space because the name will be the same on all platforms.

LOGO

In the logo, where the letters “Y” and “i” are mixed, a silhouette of a man with his hands raised in happiness is formed, which symbolizes the joy of realizing his health.

If you need to develop a logo or corporate style, contact us! We at the PYROMIDA agency have a lot of experience in branding (creating a corporate identity) in the following areas: health care, oil refining, engineering, IT, FMCG products, metal rolling, construction, garden equipment, education, clothing, music, etc.