Fuel company ZOG

TASKS: logo restyling, corporate identity update, SMM (Instagram, Facebook), photoshoots, outdoor advertising creation, consultations on promotion and organization of events.

BEFORE RESTYLING

AFTER RESTYLING

LOGO

In 2020 the group of companies “ZaporizhOilGroup”, which is engaged in oil refining and sales of fuel, turned 20 years old.

That’s why the task was to update the logo for gas stations and corporate identity and to make them more modern and positive.

DESIGN CONCEPT

While creating the logo concept for the fuel company “ZOG” we used the last letter “G” in the form of a symbolic gesture “OK”. The graphic element located above the letter “G” schematically depicts a wing, symbolizing free flight and speed.

CORPORATE STYLE

After updating the logo we developed new elements of the corporate style (discount cards, corporate clothing for staff, business cards, letterheads, layouts for ads at gas stations, layouts for social media posts, etc.).

SOCIAL MEDIA (SMM)

In continuation of corporate restyling, we completely updated the style of social networks (Instagram and Facebook) and continue to maintain them. We did the following:
1. Presentable and competent design of the profile header.
2. Cleaning subscribers from mass followers and bots to increase ER (engagement rate).
3. Creation and filling of highlights section.
4. Creation of creative, informative, entertaining and promotional posts.
5. Creation of a series of engaging stories with interactives to increase ER.

PUBLICATIONS IN SOCIAL NETWORKS

As part of social networks managing we create the following types of publications:

informative
creative
promotional

BILLBOARDS

To attract the attention of an offline audience. Depending on board location, we develop image, creative and event layouts

PHOTO REPORTS

We organize and carry out photography of corporate events, concerts and sport competitions, sponsored by ZaporizhOilGroup.

CONSULTATIONS

On strengthening the positive image of the company, marketing, advertising campaign, organization of events, promotion in social networks, Google and offline space.
Consultations are held by the heads of the Pyromida advertising agency Vladimir Shevchenko and Denys Lyuty with the management of the fuel company.

If you need to develop a logo for a gas station, a new identity or restyling of an outdated logo, please contact us. According to your task, we will develop for you three completely different concepts of a new logo and you will choose one than you like. After that we can make three improvements to it. We assure you will be satisfied with the result!