Restyling for Hell Daddy

Vinnytsia brand of spicy products was created in 2016 by a connoisseur of spicy flavors Alexander Gorchakov. Products without artificial preservatives, dyes, flavor enhancers, and flavorings. Only natural fermentation. 100% natural product is suitable for both meat eaters and vegans. For this project were made:

  • logo restyling;
  • updating the label design;
  • creation of a unique visual identifier.

BEFORE RESTYLING

AFTER

DESIGN CONCEPT

Working in the tradition of connotative design, apart from the more aggressive skull, the decision was made to add more relevant meanings to the existing Hell Daddy logo. For this purpose, the mustache silhouette was formed from chili peppers and the beard from hellfire. Weaving in second-level associations enhances the brand’s non-verbal communication with the consumer.

NEW LABEL

The label is an important product element as it conveys key information about its composition, use, and origin. It helps grab customers’ attention and form a first impression of the brand. So, in improving the design of Hell Daddy labels the following was done:

  • selecting more modern and expressive fonts;
  • breaking down all the information into visual blocks;
  • arranging the blocks according to a modular grid;
  • separating and highlighting important blocks.

VISUAL IDENTIFIERS

To make the label of each product interesting and visually unique, it was decided to choose completely different fonts for the names of each product, which in their style would visualize the essence of the name.

BRAND AESTHETICS

There are few brands in Ukraine, that use symbolism related to skulls, skeletons, etc. in their brand identity with the same boldness and audacity as Hell Deddy. So we were excited to be a part of this project.

Volodymyr Shevchenko:

“I love hot spices, skulls, and designing logos! So this project is just JACKPOT!”

If you need to develop a logonamingslogan, or corporate identity, contact us! We at PYROMIDA Agency have extensive experience in branding (creating corporate identity) in the following spheres: healthcare, oil refining, engineering, IT, FMCG products, metal rolling, construction, gardening equipment, education, clothing, music, etc.

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