LOGO
UROEXPERT Medical Center specializes in treatment and prevention in the field of urology.
When we had the task to develop a logo, the client wanted to use classical associations of the first order (kidneys, bladder, etc.) as graphic elements. The client believed that if customers sees such logo they will immediately understand the specialization of the medical center.
After analyzing the current trends in medicine branding, we came to the conclusion that we shouldn’t use such logos and offered the client a solution that differed from the rest.