SLOGAN

An advertising slogan is a concise phrase that conveys the essence of a brand’s activities or expresses the content of an advertising message. It is a fundamental tool for brand differentiation on the market and memorization by consumers.

As a rule, this is the result of creative work, where the phrase is honed to a subtle and significant meaning. It becomes an object of art, which evokes emotions ( both positive or negative), and this process activates the part of the brain which is responsible for feelings. As a result becomes a kind of a brand visa, as it is usually broadcasted along with the name of the company and in its promotional products.

Slogan is about association

The name and logo are verbal and visual signs of the brand, while the slogan unites and strengthens the latter, due to its uniqueness and the space for the viewer to build their own associations.

Unconsciously and consciously, people reflect on literary quotes and philosophical phrases, which is facilitated by curiosity, a natural feature of human thinking.

An influential slogan should have one or more characteristics: it should be a play of words, have several meanings, trigger a consumer’s cognitive process, and contain a conceptual intrigue or surprise effect.

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What do we offer?

We regularly have to create slogans and we can say with absolute certainty that creating a slogan requires the same intense attention and creative approach as the process of developing a logo. Based on our professional experience, we offer our clients 3 completely different slogans.

Creating a slogan is based on the following goals:

General brand presentation. A slogan is one of the key elements in creating the first impression of your brand. It emphasizes the mission or vision of your brand to stand out from your competitors.
An advertising campaign for a particular product. To be effective in advertising a specific product, it is important that the slogan accurately conveys its features and benefits.
Compliance with market trends. A combination of uniqueness and flexibility allows the slogan to distinguish the brand from the advertising “noise” and attract the attention of the target audience.

Slogan. What are the nuances?

Given the details, it’s worth noting that not all brands have a slogan, but those we know to be successful and firmly established in the market do. This is one of the stages of business development that has already stood the test of time.

So, while the logo and name must be created before starting a business, the slogan is something that is more often a reflection of an existing brand and its behavior, or an ideological representation at the stage of creation.

Idea Creation

Our ideas help brands:
– to claim the space to which they are intended;
– to define and have its own category;
– to become part of the culture.
Our ideas are noticed, discussed, shared.

Why choose us?

Creative agency PYROMIDA has been introducing modern trends in branding since 2016, based on ideas and experience in many disciplines (design, psychology, marketing, medicine, etc.). We specialize in corporate identity, print and motion graphics, and art.

Although our agency is located in Ukraine, we have enough experience in cooperation and projects in European countries, as well as in the United States of America. Thanks to Zoom, we can easily and conveniently communicate with our clients who value time savings by managing their projects remotely.

PYROMIDA is an agency known for its approach to designing logos and corporate identity for each project. We are always attentive to details and nuances of projects as they develop.

Interested in a quality slogan?

Describe your wishes regarding your project. We will contact you to discuss all the details and nuances of the project and to provide a commercial offer.